Archive for August, 2007

Divine Command Theory Explored; Part 1 in the Series on Ethical Theories

Friday, August 31st, 2007

Divine Command Theory is perhaps one of the easiest moral theories to understand and one that we are all surely familiar with. Put quite simply Divine Command Theory states that an action is morally right if it is divinely commanded. The reverse side of that coin is that if an action is divinely prohibited it is morally wrong.

Simple right? Well, not quite. Divine Command Theory works really well for deciding if your actions are right or wrong if you happen to be in constant, clear, and direct communication with divinity. Very few people believe they have that kind of connection. This is a sort of Divine Command Theory taken to the extreme.
More commonly, Divine Command Theorist use an accepted set of divinely inspired or written texts to determine right from wrong. The Ten Commandments are a perfect example of this. I’ll call this “Divine Scripture Theory.” Divine Scripture Theory can and at times has worked very well for conflict resolution. There are stipulations however, all parties must believe in the same god and the same scriptures. However this problem can be almost completely dismissed in ranking the theory’s effectiveness because most if not all theories need to find common ground in conflict resolution. I’ll call this the “Common Ground Problem.”

What if the scriptures do not directly address a particular issue? Well some adherents dismiss this outright saying that the scripture will address every issue if you study it enough or properly. Others however say that rather than relying solely on direct commands or scripture one should look for the principles that the divinity set forth in the scriptures or in past commands.

A more relevant problem is that all parties to a conflict must interpret the scripture the same way. Scripture interpretation differences are the heart of why there are Evangelicals, Roman Catholics, Charismatics, Eastern Orthodox, and so many other different groups all claiming to be Christians. Scripture interpretation is also at the heart of the current debate in Islam about violence and jihad. Clearly in the recent past most people thought of Islam as a peaceful religion but clearly there are now some Muslims who disagree. Many Muslims believe that when the Qur’an speaks of jihad it means a sort of warring with one’s self to become a better Muslim. Others however interpret this scripture differently and I don’t think I need to elaborate.

This brings us to our next problem with Divine Command Theory. What divinity are we talking about? Clearly different religions have different gods that might issue different commands or no commands at all.

Another problem exists in polytheistic religions. What god do you listen to? (As a side note, there are still many people worldwide who are polytheists. The Hindus, The Voodoo, as well as most other Eastern and African religions.)

Socrates asks the question “Do the gods command a thing because it is right? Or is a thing right because the gods command it?” If you believe in an omnipotent (all-powerful) god then the answer is the later and this is important for a divine command theorist. If however you believe in a multitude of gods then the answer must be the first, if either of these. The reason is that multiple gods cannot be omnipotent. Omnipotent means more powerful than any other being. If there were two omnipotent beings then they would either cease to be omnipotent or both in fact be identical and therefore be the same single god. So monotheists can believe in an omnipotent god polytheists cannot.

Earlier I eluded to the fact that polytheist might not answer with either of the possibilities posed by Socrates because the case often is in polytheistic religions that the gods are in competition with each other. Think of the ancient Greek gods for an example of what I’m talking about. If the gods are competing and constantly attempting to undercut one another they cannot logically all only command what is right and good. This explains why Divine Command Theory is almost exclusively applied by monotheists. I will attempt to explore polytheistic ethical theory in a latter article but for now try to digest the Divine Command Theory for yourself.

One last thing I would like to say is that Divine Command Theory is often dismissed by so called intellectuals as primitive. It is not at all, on the contrary if you believe God is speaking to you; you would have to be a baboon not to listen.

Joseph W. Kraft II is The Under Age Thinker. Check out his Website at underagethinker.com underagethinker.com

No Deposit Bonus Poker Offers - Building A Poker Bankroll For Free

Friday, August 31st, 2007

There are so many online poker rooms these days that it can be difficult to find just where to start. Most players will stay at the first room they ever play at. If that room is one of the better ones then that player might stay playing and have an enjoyable time. Who knows, it could be the start of a whole new career.

If they are unlucky enough to start in a ‘bad′ room, they might stop playing altogether and the exciting and enjoyable world of internet poker might be lost to them forever.

Fortunately, the proliferation of internet poker rooms has given rise to a wonderful, new phenomenon - the No Deposit Poker Bonus. Free money, in other words. Simply because there are so many competing poker rooms, some rooms offer new players money just to play in their room and try out the software.

It really is a good deal for both sides. The new player gets some free cash - that’s never a bad thing - and the poker room gets a shot at converting the player into a long term customer.

Of course, there are always restrictions on the ‘free’ cash. No poker room is going to give you money that you can simply take and walk away. There would be little point in that; they would soon go broke. So instead, they require you to gamble with the cash at the poker tables. Makes sense, and that is what you want, cash to gamble with. The requirements vary from room to room, but basically you will have to play a certain number of hands at the poker tables before you can ‘cash out’ your bankroll. If you win the winnings are yours to keep. If you lose, well you started with nothing, so you′ve lost nothing.

More importantly, you get to see what the poker room is like. You might find that even though you lost, you really enjoyed the poker room. You might find that even though you won, it wasn’t a pleasurable experience. Whatever the outcome, you found it out for free.

If you do happen to like the first room you play at with free money, there are so many offers available that you really should open a few more free money accounts just to get a ‘feel′ for different online poker software. Quite literally you have nothing to lose, and potentially a whole lot to gain.

PracticalGambling.com constantly searches the internet for all the latest
practicalgambling.com/no_deposit_poker.html No Deposit Poker offers, as well as all other good practicalgambling.com/ Poker Bonus offers.

Movie Review of Harry Potter and the Order of the Phoenix

Friday, August 31st, 2007

As a long-time fan of the Harry Potter book series, it is always with trepidation that I approach a new Harry Potter movie. With the recent release of Harry Potter and the Order of the Phoenix, I felt even more uneasy than usual. As the longest book in the series to date, it was almost painful thinking of all the potential cuts that would be made to package an 800 page book into a two-and-a-half hour movie. After my relative disappointment with the movie adaptation of Harry Potter and the Goblet of Fire, I admit I was quite worried about the new Harry Potter movie.

Thankfully, though, the movie met nearly every expectation I had. Everything in the book had been culled except for the main thrust of the plot and all of the action, but this resulted in the most action-packed, breathless Harry Potter movie thus far, from the dementor attack, to Harry’s first kiss with Cho, to the final battle between Dumbledore and Voldemort. The only drawback to this approach is that major themes were presented as simple one-time occurrences and some of the continuity of the book was lost in the movie.

One main theme where this was apparent was Harry’s detention punishments by Professor Umbridge. The book focused much more on the physical torture being inflicted on Harry and his resilience in the face of the unfair, brutal detention sentence. Another theme only briefly mentioned in the movie is the interaction of the adult members of the Order of the Phoenix and their desire to shield the children from its meetings and actions. The students, on the other hand, do their best to penetrate the secrets and learn what they can about the Order. The movie only glosses over these interactions, which make up significant portions of the book.

However, in such a short movie, it was amazing that so many themes were hit upon. Although it is in more of a “Greatest Hits” type of format, there are really only a few scenes or themes that did not make it into the movie. One of the more powerful scenes in the book that I found missing from the movie was the students’ visit to Ron Weasley in the hospital after the snake attack, where they were also introduced to Neville Longbottom’s parents, who had been tortured into madness by the Death Eater, Voldemort follower Bellatrix Lestrange. This visit provided some valuable insight into both the main characters as well as Neville, in an emotionally powerful scene. Although it was not central to the book, it was a scene well worth seeing in the movie.

Arguably, the character of Dolores Umbridge is the most irritating professor to have graced the halls of Hogwarts during Harry’s years there. The movie does a remarkable job of bringing out the most unlikeable traits of the Professor Umbridge. From her irritating cough, “Hem, hem,” to the use of Ministry of Magic Educational Decrees to take away the students’ rights and privileges and take over control of Hogwarts, to the arrogant attitude that results in her eventual downfall late in the story, it is hard to imagine a more grating character. The actress who plays Umbridge does so masterfully.

The special effects in the movie, as in all of the Harry Potter movies, are great, and the acting is believable. While it could not have been easy paring down a book of this size into a more manageable movie, the end result is a wonderful visit to Harry’s world and the best summary of the book that could be expected. For anyone who has not read the books or seen any of the other movies, all this talk of “He Who Must Not Be Named,” Muggles, and wizards wearing black masks of death will seem absurd and confusing, but for those of us Harry Potter fans, the movie only makes the week-long wait for Book 7 that much slower. In fact, in my case, the movie did exactly what I am sure it was designed to do: when I got home, I pre-ordered the book on Amazon.com and will be eagerly reading in when it gets here on Saturday.

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Online Poker Tournaments vs. Cash Games

Friday, August 31st, 2007

With the enormous boost in poker’s exposure over the past few years, many new players are introduced to no-limit hold’em through online poker tournaments. It’s a natural progression seeing as how many beginners have gone from the couch to the computer, learning tournament poker from professionals and fortunate amateurs on countless televised events. Many beginners even do the smart thing and immerse themselves in a no-limit poker book or two to refine their skills, and they may even have some success at Sit ‘n Gos or multi-table tournaments. However, many of these players spill over into the no-limit side cash games offered at all online sites and fail to adjust their play. While it’s true that in poker the most money is made in cash games, many players make critical errors when they try to transition into this format. My goal in this article is to help you eliminate some of those mistakes.

One of the most basic, but important, things to realize about cash games is the difference in structure to tournaments. In no-limit poker tournaments, you pay a specific buy-in and are given an arbitrary amount of arbitrary chips. Those chips have no cash value, and you can only make money by finishing in one of the top places. You can only lose your original buy-in. In cash games, you’re playing with your own money. The chips on the table – digital or otherwise – represent your hard-earned dollars. Don’t treat them like a tournament buy-in. You can lose real money real fast, and no one will be there to stop you from re-buying as many times as you’d like hoping to recoup your losses.

Another cash game mistake that many tournament players make is playing too aggressively too often. They also tend to bluff more often than cash game players, trying to use the same relentless aggression that has worked for them in tournaments. That style of play simply isn’t necessary in cash games where the blinds stay at the same level and no one is worried about being knocked out. I tend to play more aggressively and bluff more often in tournaments because my opponents tend to be more timid and willing to let go of their hands. Veteran cash game specialists can simply wait for a premium hand or trap their opponents when they have the best of it. You don’t need to play a lot of hands and combat the blinds in a cash game. Playing, and winning, one big pot with pocket Aces can make you a winner for the session. The great part about playing online is that no one will give you the evil eye when you double-up and promptly leave the table.

Also, tournament-style gameplay has become common in online no-limit cash games. Many inexperienced players have an all-in mentality that stems from loose tournament play. You’ll see hands like AK vs. JJ or AQ vs. 66 where all the money goes in preflop. This is simply unnecessary and a sign of impatience. None of these hands are a big favorite, which means that these players are willing to risk their entire stack on a coin flip. This type of play makes sense in a tournament setting where you are continually battling the blinds, you may be shortstacked and need to double-up, or you’re just looking to put the maximum amount of pressure on your opponents. In a cash game, why not wait for a better spot before getting in all of your money? Instead of going all-in and chasing out worse hands when you’ve Aces or risk going broke when you’ve got Jacks, why not make a standard raise of 3 or 4 times the big blind and re-evaluate the situation on the flop? Patience is rewarded in no-limit cash games and you’re under no pressure to accumulate chips.

Unlike in a tournament, you don’t have to play in a cash game until you either go broke or gain every chip on the table. The blinds are the cost of doing business at the table – not an ever-increasing chip monster dictating your actions. If you’re a beginning player, you should play tight and wait until you have a top hand in proper position. As you gain experience, you can begin to open up your starting hand requirements a bit. Don’t forget that in cash games, you can take your chips off the table and walk away at any time. Separating your cash game strategy from you tournament strategy can do wonders for your bankroll. Playing a straightforward, dull, and consistent game is often the best strategy to crush no-limit online cash games.

The author is an experienced online poker player and writer. He also runs Online Poker Reviews - beatthefish.com beatthefish.com - and The Most Haunted Online Poker Rooms - hauntedpoker.com hauntedpoker.com.

BBC Tasks

Thursday, August 30th, 2007

The BBC was formed in nineteen twenty six as a public company. It was recognized by an act of legislative body, Royal Charter, and a declaration about what the administration is and what the main purposes of it are. BBC has numerous objectives which it has to fulfil. Over the years he BBC has in addition become more commercialized as they are attempting to get a superior split of audience.

They have come under great external scrutiny as well as increasing commercial competitive pressures, and they know a modern business has to understand the drivers of its performance in order to prepare itself for this very tough competitive environment.

BBC has also reviewed its strategy and has made this into a system which supported their strategic business.

The BBC is a corporate body, governed by a Board of Governors, as provided for in the Charter. The independence of the BBC is noted in the preamble to the Charter and explicitly guaranteed in Clause 2.1 of the Agreement in the following terms:

“The Corporation shall be independent in all matters concerning the content of its programmes and the times at which they are broadcast or transmitted and in the management of its affairs.”
The governing structure, both internal and regulatory, is not conducive to ensuring respect for independence in practice, notwithstanding the formal guarantee. Too much power is concentrated in the hands of the government, both directly and indirectly through its powers of appointment of the Governors. Crude interference in the running of the BBC is rare, though not unknown, but more subtle pressure undoubtedly exists and has been the subject of some debate. Despite this, it would appear that there was little support during the White Paper process in 1994 for reducing government control by establishing an independent broadcasting council to take over functions currently exercised by or by making the BBC subject to the jurisdiction of the existing independent broadcasting regulators.

Their functions which include: approving clear objectives and monitoring compliance with those objectives; ensuring that the Corporation meets the highest standards of probity, propriety and value for money; and setting the overall strategy for the various services (Home, World and Commercial). For the Home Services, this strategy should “ensure that the Corporation’s services, programmes and other activities reflect the needs and interests of the public.” The Governors are also responsible for ensuring appropriate consultation with the various Councils and due regard for the views of listeners; monitoring fulfillment of legal and contractual obligations; and appointing a Director General and other senior members of management. Neither the Charter nor the Agreement sets out the appropriate relationship between the Governors and BBC officers and staff, although their respective roles have become clearer in recent years. Although it is clear that Governors have a legal right to assume control over programme matters, in practice they do so only in exceptional circumstances.

Another regulatory board which shapes up BBC objectives is OFCOM. OFCOM, as the independent regulator with responsibility for the UK broadcasting sector, should ensure that all public service broadcasters are effectively and transparently regulated with clearly defined public service remits.
Regulation of the BBC - including the approval of new services, enforcement of the fair trading guidelines and determining whether it is achieving its public service objectives - should fall within the remit of OFCOM. It is anomalous, particularly in matters relating to competition, product placement, and undue prominence and programme standards that the BBC should fall outside the remit of OFCOM.

OFCOM should have the ability to monitor on an annual basis the commercial and market impact of the BBC’s activities to ensure that excessive market distortion does not occur. Furthermore the role of the Governors of the BBC should be refocused to deal with internal management and value for money rather than on regulatory functions.

Mary Anne Winslow is a member of essaycapital.com/ Essay Writing Service counselling department team and a ma-dissertations.com/ dissertation writing consultant. Contact her to get free counselling on essaycapital.com custom essay writing.

Play on the Internet – Download Free Sheet Music

Thursday, August 30th, 2007

The Internet has become a valuable source of information and a standard form of research for just about anything. Music is no exception. There are many sources to obtain free sheet music. Whether you are looking for Beethoven or the Beastie Boys, an Internet search will result in many places to download free sheet music. Anyone looking to improve their music talent can benefit from using free sheet music. Struggling musicians no longer need to spend a lot of money at music stores; they can now download free sheet music.

Free sheet music sites will generally have a search feature to narrow down your options. When you go to a free sheet music site, there may be a category for the type of instrument. You can look up free sheet music for the particular instrument you play from piano to tuba. You may also look up free sheet music based on the genre of music. Whether you like classical or pop and rock, you’ll be able to find free sheet music to suit your needs. Many sites also have skill level searches for free sheet music. You can get beginner pieces to advanced examples of free sheet music. If you are looking for music for a particular song or by a particular artist or composer, you may search for free sheet music by those criteria as well.

Downloading free sheet music is a popular way for musicians to increase their library of music. A band that is just starting out can download free sheet music to learn new songs and add to their set. An established band can hone their skills by downloading free sheet music to learn more advanced songs. Individual singers can also learn lyrics and melodies by using free sheet music to enhance their repertoire. A band that has a set list of a variety of songs has better odds of getting paid performances than those who have a limited number of songs.

Free sheet music is a valuable tool for teachers and students. Teachers can download free sheet music in a variety of genres for the instrument they teach. This can make learning a lot more enjoyable for the student when they have a variety of song choices. Students can also search their favorite songs to practice at home using free sheet music. Students often learn the basics during class which may be a bit boring to them. However, searching for free sheet music on more popular songs may encourage the student to practice longer and enhance their skills faster.

Musicians used to have to purchase books of sheet music that may not have contained all songs that they needed. Alternately, they would have to purchase individual songs or try to work out the notes by trial and error. Those methods are time consuming as well as expensive. Today, the Internet provides a valuable resource for musicians and singers. By downloading free sheet music, they can have the music available instantly and at no charge.

Kevin Hansen

He has been a successful online business owner since 2003. He is also owner of ezymoneyathome.com ezymoneyathome.com, sheetmusicweb.com sheetmusicweb.com, and travelinsurancedot.com travelinsurancedot.com

Google Hijacks Press Clipping Services

Thursday, August 30th, 2007

A few years back, I wanted to find out if my press releases got any media coverage. Media folk don’t have the time to tell you if they’re publishing a story about you. So I was excited when I heard about services that monitor publications and notify you when you make the press. The problem was it cost way too much money for the average unsigned band.

Enter Google.

Google has a couple o’killer services that do the same thing, but they notify you by email… as often as you want… and for free!

Google Alert is the primary service. You can set it up to do a search for “Brobdingnagian Bards” and will notify you daily or weekly whenever that term is added to a webpage online. Google News Alert does the same thing, but focuses on web-based media publications, which just about includes every daily or weekly magazine online.

It’s simple to use and absolutely free, another part of the Google magic. Course, the basic service allows to only search for a few keywords. But if you want more searches and services, you can always sign up for their paid service like I have.

Google Alerts are a great way to find out who’s linking to you, and find out how effective your publicity efforts are.

Or more practically, you can
· find out if MusicSubmit’s music submission service is helping your online music promotion efforts,
· find the latest reviews Bob Baker’s Guerrilla Music Marketing Handbook
· to learn about the latest breaking Ṃ news, or
· find out if other musicians are turning a viral music marketing secret into a goldmine.

The possibilities are endless. So give it a shot. You have nothing to lose, but wasted time.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000’s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting bardscrier.com bardscrier.com for FREE “how-to” music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email mailto:subscribe@bardscrier.com subscribe@bardscrier.com

Smallville (Season 2) DVD Review

Thursday, August 30th, 2007

Leaping onto the television landscape in Fall 2001, Smallville follows the exploits of a young Clark Kent in the years leading up to his emergence as the beloved Superman. Following a slew of TV renditions of the character’s life since the comic book first appeared, Smallville sets itself apart by focusing on the lesser discussed niche of Clark’s earliest developmental days. Superb casting and consistent writing have combined to make Smallville one of the more popular shows on television (especially in international markets), making the show one of the WB network’s most successful creations to date…

Tom Welling stars in the imminent role of teenager Clark Kent, a refugee from the dying planet of Krypton. His ship having landed in the rural American town of Smallville, Clark is raised by locals Martha (Annette O’Toole) and Jonathan Kent (John Schneider - of Dukes of Hazzard fame) as their own son. Unlike some of the film and TV spin-offs, Smallville attributes powers to other individuals in the area as a result of some of the debris associated with Krypton’s destruction. As a result, Clark is forced to keep his own powers a secret while battling against other individuals who are more powerful than traditional human criminal elements. The show also provides a glimpse into the early friendship experienced between Clark and Lex Luthor (Michael Rosenbaum) as well as Clark’s romance with two high school classmates, Chloe Sullivan (Allison Mack) and Lana Lang (Kristin Kreuk). Part sci-fi fantasy and part teenage soap, Smallville is an instant television classic…

The Smallville (Season 2) DVD offers a number of exciting episodes including the season premiere “Vortex” in which Clark rescues Lana from certain death while Jonathan is buried alive with a obnoxious journalist (who’s uncovered the story of Clark’s secret powers). Meanwhile, Lex Luthor struggles with his own personal guilt while at the bedside of his critically injured father… Other notable episodes from Season 2 include “Red” in which Clark first comes into contact with the dreaded “red kryptonite,” prompting a change in his personality and demeanor, and “Rush” in which the entire student body of Clark’s high school becomes infected with a “bug″ that causes them to participate in outrageously dangerous behavior…

Below is a list of episodes included on the Smallville (Season 2) DVD:

Episode 22 (Vortex) Air Date: 09-24-2002
Episode 23 (Heat) Air Date: 10-01-2002
Episode 24 (Duplicity) Air Date: 10-08-2002
Episode 25 (Red) Air Date: 10-15-2002
Episode 26 (Nocturne) Air Date: 10-22-2002
Episode 27 (Redux) Air Date: 10-29-2002
Episode 28 (Lineage) Air Date: 11-05-2002
Episode 29 (Ryan) Air Date: 11-12-2002
Episode 30 (Dichotic) Air Date: 11-19-2002
Episode 31 (Skinwalker) Air Date: 11-26-2002
Episode 32 (Visage) Air Date: 01-14-2003
Episode 33 (Insurgence) Air Date: 01-21-2003
Episode 34 (Suspect) Air Date: 01-28-2003
Episode 35 (Rush) Air Date: 02-04-2003
Episode 36 (Prodigal) Air Date: 02-11-2003
Episode 37 (Fever) Air Date: 02-18-2003
Episode 38 (Rosetta) Air Date: 02-25-2003
Episode 39 (Visitor) Air Date: 04-15-2003
Episode 40 (Precipice) Air Date: 04-22-2003
Episode 41 (Witness) Air Date: 04-29-2003
Episode 42 (Accelerate) Air Date: 05-06-2003
Episode 43 (Calling) Air Date: 05-13-2003
Episode 44 (Exodus) Air Date: 05-20-2003

About the Author

Britt Gillette is author of The DVD Report, a thedvdreport.blogspot.com movie review site where you can find more reviews like this one of the thedvdreport.blogspot.com/2006/02/smallville-season-2-dvd.html Smallville (Season 2) DVD Review.

Video Production Companies

Wednesday, August 29th, 2007

Video production is the process of producing a video for commercial purposes like movies, advertisement, music, and corporate promotions, though some production also takes place in the form of home videos. Video production companies are firms that are engaged in the commercial production of video.

Most video production companies offer all the services that are required from the pre-production stage to the production stage, and later, to the post-production stage. Video production companies handle the pre-production work of conceptualizing, scripting, and scheduling, together with the critical job of planning and organizing the entire process. Proper planning can help keep the costs down. During the production stage, the companies are involved in setting up the equipment at the location and directing the filming. In the post-production stage, video production companies are engaged in editing and duplication.

The growth of this industry has been helped by the tremendous development in digital video production technology. The ever-increasing pool of talented and highly skilled personnel has also provided the vital support from the supply side. The Association of Independent Video and Filmmakers is a membership organization that brings together domestic and international video makers.

Video production companies are moving from the traditional arena of plain video production to offering their expertise on the Internet. Future growth for these companies is envisioned in the areas of web design, streaming video services, and interactive television and CD-ROM development. While concentrating on video production helps in providing an image of a sound production company, the future revenues for this industry are seen coming from activities that are focused upon the Internet.

e-VideoProduction.com Video Production provides detailed information on Video Production, Music Video Production Companies, Video Production Companies, Film and Video Production and more. Video Production is affiliated with z-VideoClips.com Funny Video Clips.

Researching Your Markets

Wednesday, August 29th, 2007

Are your promotional efforts right on target or do they miss the mark? In the world of direct marketing, relevant marketing is a term that defines what your target market prefers and how to get the right promotion to that market. In the case of photobuyers (your target market) it basically means that the more you know about the buyer you are sending your marketing materials to, the better off you are.
The concept is simple. Do your homework. Research what the photobuyer’s purchasing preferences are and apply that information to your marketing strategies. Examples of relevant information you can seek out to build effective marketing efforts, are: 1) what computer system does the photobuyer use? Do they accept digital preview scans? If so, what format do they prefer? Is their computer format Windows, or another? 2) Do they welcome update postcards, sell-sheets, periodic e-mails, travel itineraries, personal phone calls or faxed reminders?

In all marketing efforts, detail knowledge can mean the difference between success and failure. Targeted marketing (rifling) is much more efficient and produces better results than broad marketing (shotgunning); this is a well-known fact in the direct marketing industry. Another well-known fact is that marketing tailored to specific prospects and their preferences is even more efficient.

DOING YOUR HOMEWORK

How do you discover this vital information about your prospects? Most often, you can find out this ‘relevant information’ by establishing yourself as an important resource to the photobuyer (if your specialized expertise matches their specialized interest areas, you are an important resource to them).
Then send an e-mail inquiry to the photobuyers you work with and simply ask them to supply the information you need. This can be in the form of a small survey, or some straight-out questions with multiple choice answers.
If you explain that you need the information to be able to serve them better, chances are that they will be very willing to respond. Many times you′ll find that they have already prepared a Q&A sheet for photo suppliers. This is in their best interest as well as yours.
Let me share a real-life example of my own, from my position as an independent photographer. A while ago I personally made a CD catalog as a service to my clients. The catalog was made as a PDF document with some 350 images. The reason I went with PDF is the great versatility of that particular format, since it can be accessed on both PC and MAC.
I included with the CD a brief questionnaire asking which method the photobuyer prefers for receiving a photo supplier’s catalog. Out of the some 300 photobuyers I sent the CD’s to, about half (150) preferred a specialized CD catalog they can use whenever they choose. Approximately 80 photobuyers contacted me and asked for a printed version, which I later sent.
In the future, it’s likely that more and more photobuyers will be set up for and willing to handle digital promo pieces, but I learned through my questionnaire that there will always be those photobuyers who prefer more traditional promotion delivery methods.
Which methods do each of your photobuyers prefer?

Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes